In this modern age people fancy innovative and unique things. Gone are the days when you could captivate your consumers with a shining colorful static billboard on the roadside or with a few catchy lines in the newspaper ad. Everyday life of the individuals has become so full of activities that traditional type of advertising is losing its eminence. Internet advertising or online advertising also has its limitations, especially when it comes to hitting the core audience. Is there any other solution? Yes, airplane advertising. If you want to express your feelings or promote your brand or service, aerial advertising can do it in a masterful way.
Let us understand what advertising is, and then we can figure out how aerial advertising has an edge over its competitors. Advertising is a form of communication to persuade your consumers (sometimes also called audience i.e. viewers, readers, listeners) to buy your products or take some action on deals or services you offer. Advertising usually highlights name of your brand, product or service and what are benefits that it offers to the consumers. Advertising has been acknowledged as one of the most important businesses' needs since the late 19th century because no matter how good your product is, it will not attract mass consumers until you advertise it properly.
Traditional advertising makes use of traditional media i.e. newspaper, radio and TV while online or new style of advertising is done via internet and text messages. During the last three quarters of 2009 older media suffered huge declines: TV 10.1%, Radio 11.7%, Magazines 14.8% and newspapers 18.7%. Online advertisement has created hype in the last couple of decades but it has its own limitations.
With airplane banners your ads are presented to the potential consumers in the most effective and catchy manner. There are different options how your advertising message is presented to the consumers via aerial advertising i.e. an airplane flying in the air with an aerial billboard, letter banner or a logo board, blimps and skywriting. To find out the advantages of aerial advertising over traditional and online advertising, read the following lines.
The Civil War devastated South Carolina's population and economy, but the state started to see change by the beginning of the 20th century. First textile and then additional manufacturing industry growth provided some economic relief, and with the civil rights movement of the 1960s, segregation and legal discrimination were brought to an end.
South Carolina's tourism industry has blossomed in recent years, with Charleston, Hilton Head and Myrtle Beach all considered top East Coast vacation towns. The state is known for its family-friendly and affordable beaches, warm weather and hundreds of golf courses.
In addition to tourism and manufacturing, major South Carolina industries include government, professional and business services. Michelin North America, global technology product provider ScanSource and the Denny's restaurant chain are all headquartered in the state.
Although business owners might not think of aerial advertising when planning their annual advertising budget, they should.
There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more "traditional" advertising mediums is quite significant.
When planning an advertising budget, business owners should consider the distinct advantages of using aerial advertising as a medium to get a message across. The return on the initial investment could be significant.
Some of the benefits include:
Cost savings
First, aerial advertising is cost effective. You can easily reach thousands of people in a small period of time. You don't have to assume they'll watch the commercial and not flip the channel. You can be assured that when airplane messages appear, they will look skyward and pay attention to the advertisement that's passing over.
That means there is no money wasted on advertising that won't be read or paid attention to. In fact, it's estimated that plane advertising costs about 50 cents per thousand people. No matter the deal offered by a radio station or a newspaper, it's hard to beat the return on the aerial advertising dollar. Cost effective it is.
Novelty
It's unusual and provides a break from the usual. People pay attention to aerial advertising, likely because it's not something you see often. When they are laying in the sun on the beach on a lazy July day, they look skyward when airplane messages appear.
In addition, that novelty leads to memory. That is, people remember the aerial adds they see more than they remember other types of advertising. This is partly due to the novelty - they stop and say "hey, look at that plane and the banner!" - But it's also the attention the banners garner. Studies show that people will generally watch the aerial advertising as is passes over and will continue to watch it until it disappears from sight. That's a solid block of time where the intended audience is focusing on the advertiser's message.
Non intrusive
To get the message across, advertisers who use banner towing aren't intruding on people's homes, their living room tables or their cars. They are simply providing a message that's flown over the beach, or an event or other gathering.
People don't feel as if their privacy, opinions or personal reading has been invaded. This advertising actually does something that most advertising can't do - provide a welcome distraction, entertainment and a novel thing to talk about.
Increase ad recall
People remember aerial advertising more than any other advertising medium. Studies have shown that when questioned, 77% of the people who had just seen airplane advertising remembered what was being advertised on the banner. Another 67% could remember what was being advertised.
These numbers are far greater than the response to other kinds of advertising like radio and print ads.
All of these benefits add up to one great benefit - better use of your advertising dollar and a better return on that dollar.
Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Although business owners might not think of aerial advertising when planning their annual advertising budget, they should.
There are many distinct advantages to using airplane advertising. In many cases, the advantage of using plane advertising over more "traditional" advertising mediums is quite significant.
When planning an advertising budget, business owners should consider the distinct advantages of using aerial advertising as a medium to get a message across. The return on the initial investment could be significant.
Some of the benefits include:
Cost savings
First, aerial advertising is cost effective. You can easily reach thousands of people in a small period of time. You don't have to assume they'll watch the commercial and not flip the channel. You can be assured that when airplane messages appear, they will look skyward and pay attention to the advertisement that's passing over.
That means there is no money wasted on advertising that won't be read or paid attention to. In fact, it's estimated that plane advertising costs about 50 cents per thousand people. No matter the deal offered by a radio station or a newspaper, it's hard to beat the return on the aerial advertising dollar. Cost effective it is.
Novelty
It's unusual and provides a break from the usual. People pay attention to aerial advertising, likely because it's not something you see often. When they are laying in the sun on the beach on a lazy July day, they look skyward when airplane messages appear.
In addition, that novelty leads to memory. That is, people remember the aerial adds they see more than they remember other types of advertising. This is partly due to the novelty - they stop and say "hey, look at that plane and the banner!" - But it's also the attention the banners garner. Studies show that people will generally watch the aerial advertising as is passes over and will continue to watch it until it disappears from sight. That's a solid block of time where the intended audience is focusing on the advertiser's message.
Non intrusive
To get the message across, advertisers who use banner towing aren't intruding on people's homes, their living room tables or their cars. They are simply providing a message that's flown over the beach, or an event or other gathering.
People don't feel as if their privacy, opinions or personal reading has been invaded. This advertising actually does something that most advertising can't do - provide a welcome distraction, entertainment and a novel thing to talk about.
TAKE YOUR BUSINESS TO THE SKIES WITH South Carolina Aerial BANNER TOWING ADVERTISING
Advertising keeps getting more exciting and trendier, but banner towing advertising takes the game a notch higher into the skies. Imagine the exciting experience of having the skies all to yourself, available for you to advertise your business.
Banner towing advertising is a special form of advertising that involves the use of aircraft to tow and display your banner advertisement to a large target audience within a short space of time. Its uniqueness lies in the magnificent exhibition of your advertising message in the sky. Who wouldn't look up to admire and experience that awesome display?
So far in the world of modern advertising, nothing beats banner towing advertising, especially advertising where your audience is overwhelmed with millions of other advertisements, subtle and otherwise, all clamoring for their attention. But banner towing advertising provides its spectators with a unique, attractive and memorable advertising experience.
Why Your Business Will Do Better with South Carolina Aerial Banner Towing Advertising
The benefits of South Carolina Aerial banner towing advertisements for your business are innumerable. It is even very affordable when compared to other forms of traditional advertising. You have nothing to lose, so give it a try. South Carolina Aerial advertising should be a part of your advertisement budget.
With high-flying banners, businesses can target specific events or locations, such as beaches, concerts and sporting events. There are no exclusivity issues with aerial marketing, so you don’t have to play by the rules of a venue or event sponsors. The Federal Aviation Administration regulates flight-related issues, but as far as the message and brand go, it won’t prevent businesses from targeting a concert or other event.
Looking to rise above the monotony? Here are five steps to use aerial advertising to build brand awareness in specific markets.
When people hear noise overhead, they look up even if they know it’s an airplane or helicopter.
When a banner comes across the sky, people will look at it, regardless of whether they want to see an ad or not. That’s what aerial advertising does so effectively: Whether you want to or not, you will look.
People have short attention spans. You don’t buy a magazine to look at the ads. The same goes for social media marketing. If you’re scrolling through Facebook, you’re more interested in your newsfeed than anything else. With increasing amounts of content for people to consume, they dedicate less and less of their attention to each piece.
With aerial advertising, however, you can keep the consumer’s focus. When you see an aerial banner in the sky, you’re going to remember it for a while. Once the banner or blimp has passed, people will continue on their way, but aerial advertising holds people’s attention far better than other advertising channels and has a better recall.
The content of the message will depend on what the business is trying to accomplish and what the venue is. Whatever approach you use, it’s important to take into consideration the event and its match to your target persona(s).
Aerial advertising allows businesses to have a well-rounded marketing campaign. Most businesses will have a presence digitally and on the ground with some kind of print advertisement. Aerial is the last piece of the puzzle in developing an effective initiative to build brand awareness.
Aerial Advertising offers a unique opportunity to partner with broadcasters that no other advertising medium can rival. Broadcasting major sporting or cultural events often requires aerial coverage. For the PGA, airships are the only way to get aerial shots.
This allows for brand visibility overhead for those at a major stadium or event, PLUS it provides an on-screen presence for the advertiser. Generally, broadcasters will give a 10-second, a live shot of the aerial billboard coupled with verbal acknowledgment of the sponsor.
It’s simple to integrate aerial advertising with existing campaigns to create a broad marketing approach that reaches target demographics wherever they’re located.
Geico is a great example of a company that gets its name out in as many ways as possible. It’s tough to escape Geico — the insurance company’s name is everywhere. Integrating its existing campaigns with an aerial ad was simple. Geico took one of its most iconic images — the Gecko — and put it on a die-cut banner, making it look like the Gecko was “floating” through the sky.
Any company is able to do what Geico did. Here are three steps for integrating aerial ads with an existing campaign.
Who are you trying to reach? Advertisers have the power to reach any demographic with aerial marketing, whether it’s men or women, younger or older audiences, or young professionals or families. Build a profile of your target audience.
Once you know who you’re trying to reach, identify what events to target with aerial advertising. Marathons are great for targeting athletes, for example, and spring break destinations are good places to advertise to college students.
Create an aerial campaign that builds off an existing brand message or image. TopChips is a business with a well-integrated strategy. It flies banners on both coasts in Florida, in addition to its kiosks on the ground and broadcast commercials.
Integrating aerial into your overall marketing campaign offers a fun and effective way to increase awareness about your product or service. Don’t reinvent the wheel. Instead, build on previous successes and existing messaging to take your brand to the next level.
free from the traditional advertising methods you’ve always used? Aerial advertising offers a new and high-impact opportunity for your business on a cost-effective budget.
to your existing advertising campaign, aerial advertising offers businesses a chance to get noticed over some of the top events in the country – NFL games, crowded summer beaches, music festivals and more.
radio and print advertising, it’s still rare to see a blimp or airplane towing a banner in the sky. That novelty gets attention – and gets your message noticed. Just think: If there are 500,000 people at an event, they could see your ad at least 10 times as it flies repeatedly over the event. That exposure grows exponentially at televised events.
AVIATO is the most trusted brand in the industry. Contact us today for a free no-obligation quote!
Aerial Advertising or billboards in the sky can be an exciting investment in your companies advertising/marketing portfolio.
Billboards have become a nuisance in the city streets. Clamoring for the attention of every by-stander and driver, ready to infect its poison to their audience.
Needless to say, these standing billboards often work, disseminating their message as a constant in our world.
Keeping a billboard relevant can be difficult and expensive. With so much competition your companies’ message can often be lost in the jungle of billboard ads.
Aerial Advertising is the perfect alternative to long-standing billboards. Aerial Advertising can be more effective, less expensive, and targeted to a specific audience.
Aerial Advertising clients often include big brand name companies (Pepsi, Geico, NFL…. you get the picture). So, it’s safe to say that Aerial Advertising is exclusive to the elite, setting the tone for a hefty price tag to match.
Nothing could be further than the truth! It’s simple, larger companies often employ marketing/advertising professionals that understand the importance of branding strategies.
Okay, let’s get to the big question…
Before we get to the actual cost of Aerial Advertising, we have to understand competitive pricing.
Setting up a billboard is expensive! Traditionally, billboard agencies charge their clients “per-impression.” What that means is they will estimate the audience size based on the daily traffic of the location of your billboard.
For example, if your billboard is set facing the interstate/highway, you will be quoted based on the estimated number of cars/people that “would” view your billboard! Say 500,000 people are estimated to view your billboard a month, the quote would range from .20 cents – .50 cents (average) per person. That’s $250,000 dollars per month (on the high end) for that audience every month!
This system of pricing is why only 1% of businesses deploy billboard advertising, local/national commercials, etc.
Aerial Advertising is a set cost if you can find the right company. Traditionally banner pilots will charge you an hourly rate for their services. Aerial Advertising/banner towing companies stick to a set range of hourly rates (dependent on volume).
Let’s say you wanted to fly your billboard on superball day. AVIATO (an aerial advertising company) will fly your banner for only $625 dollars an hour (4 hours minimum)! That’s insane considering that your aerial ad will be televised, and your audience is nationwide. Now, that’s on the extreme end.
Say, Bob, a local bar owner wants to advertise his special on $1-dollar margaritas (Saturday night). Bob would have to pay a one-time fee to create his aerial billboard. An aerial advertising company would store his banner for a small fee. Bob would then be responsible for an hourly range from $350 – $550 dollars an hour (often minimum of 2 hours) depending on the event he chooses. Bob can pay this hourly rate whenever he needs exposure. Say; concerts, beach days, football games?
Often, aerial advertising companies are booked up for all your major events. Locked in by contract by the bigger companies, it can be difficult to find an aerial advertising company that will create and fly your aerial billboard in a moment’s notice. The strategy here is to contract an aerial advertising company and set your strategy as a campaign. Soaking up major events in this contract is critical.
Billboards are unfocused and expensive. Alternatively, Aerial advertising can be the platform your company needs to compete against the big brands. If you are looking for a no-obligation quote contact us today!
